Big Data is a collective concept. There are several definitions that are often scientific. On this page you will find various Big Data examples that provide you with insight into what you can actually do with Big Data. Where is the added value and how can it be applied in real environments.

Case about a large retail chain with several hundred branches.

Analysis solution

Analysis of customer buying behaviour. By analyzing the purchasing behavior of customers, the customer can receive personalized offers. Concrete example; it can be discovered from the purchasing behavior that women are pregnant. Subsequently, in the personalized advertising, the emphasis is placed on offers for, for example, diapers, baby clothes and other baby attributes.

Benefit

Huge increase in sales through highly efficient marketing.

Case about an insurance company with a wide spread in the portfolio.

Analysis solution

Risk analysis regarding the portfolio. The insurance company sells a specific policy throughout the Netherlands to various industries. (Big) Data analysis is used to determine whether the degree of spread across the various sectors entails additional risk. If many policies are sold in an industry where many companies are going bankrupt, action must be taken.

Benefit

Cost savings through correct risk analysis.

Case about a credit card company.

Analysis solution

Credit cards are unfortunately sensitive to improper use. With the help of (Big) Data analysis, the transactions are viewed and checked for abnormal behavior. In this way, fraud can be quickly discovered and the credit card in question can be blocked.

Benefit

Reduced costs through fraud and optimization of customer service with regard to safety in use.

Case about a hospital laboratory.

Analysis solution

Various doctors request certain tests from the hospital laboratory. With the help of (Big) Data analysis, we look at how often doctors request a certain examination compared to their colleagues. It is also examined how frequently the tests are positive and negative. This information is made available to the doctor via a portal so that the doctor gains better insight into his own working method.

Benefit

Optimization of investigations, resulting in cost savings for the hospital.

Do you work in a specific industry and would you like to know what (Big) Data analysis can do for your organization? We are happy to help you research and form a strategy regarding (Big) Data analysis. Take Contact Contact us to schedule a no-obligation appointment.