Competition is fierce in the Retail segment. Every little detail can make all the difference. With the rise of the internet and online shops, competition has only increased. In addition, competition sometimes comes from an unexpected source. Take bol.com as an example, which offers 'overnight' do-it-yourself articles via their website. So it's important to be sharp and to know your customer. It is no exception that files are not linked at reputable companies. Email files obtained from a particular promotion cannot be linked to files from other promotions or to a customer card profile.

Of Big Data in Retail you can make a difference. For example, you can create personalized advertising. This greatly increases efficiency and reduces costs. No more shooting with hail, but making sure you know where the interests and wishes of your customer lie and respond immediately. Combining data from social media, loyalty cards and individual promotions is easier than it initially seems. Analyze the surfing behavior on an online shop. Offers free WiFi and see which route customers take through the store. Is this optimal? Where do they stop the longest? Optimize the product portfolio in different regions based on demographic data, combined with cash register data. The possibilities are enormous, both online and online!

Puur Data has developed a solution especially for the Retail segment that can lead to results very quickly. The average implementation time is less than a month. Due to the scalable model, our solution can easily be used for a 'Proof of concept' and then quickly put into production. Also take a look at us white paper 'Big Data Big Deal' or download our Big Data Project poster† take Contact Contact us and we will inform you without obligation about the possibilities in your area!